Co-create a campaign plan

< Campaign plan

Introduction

 * Setting up a campaign is like setting up a new company.
 * You setup a team, define goals, think about your value proposition, budget.
 * You want everybody to use the same playbook.
 * Grab a cup of coffee and start writing, start with the end in mind, so in case of a political campaign this is the vote goal.
 * Then do some backward mapping, look at voting histories, demographics of voters. Pathway to victory. Tactics. Message. How are you going to engage voters. Budget.
 * Persuasion, turnout (inspire to vote), new voters.

Good practices

 * Involve city teams in the creation of a campaign plan. Ask the city leads to set-up a team that orders flyers (how many?) and sends newsletters or mailings.