Part-up/Strategy


 * Part-up is an open decentralized collaborative organization.
 * Part-up supports teams and individuals.
 * Part-up wants to be active in more countries. See Internationalization for more info.

Impact
This has the following impact on our daily activities:
 * Engaged users
 * Easy user on boarding process, leading to quick conversion freemium -> premium -> enterprise use. (through intercom and extra products)
 * Easy enterprise on boarding process, leading to successful usecases (international implementation kit)
 * International community management
 * We invest in superb user support in English
 * We stimulate/reward international use
 * Story telling
 * Spreading usecases (analyzing, filming, blogging, etc.)
 * Resellers program.
 * We visit international conferences and seek for international press
 * We find international ambassadors (the Martijn Aslander/Yuri van Geest for each country) and local early adopters
 * We facilitate the organization of local events
 * International press: publish the international successes and (disruptive) potential
 * Platform improvements
 * Easy to buy tribes (starters kit and enterprise accounts) through the platform.
 * Part-up main language is going to be English. Our communication and organization are as transparent as possible. Sharing our mission (why), way of working (how) and achievements (what) is crucial. Our community tribe improves the use of social media in English (wiki and blog)
 * We allow (start with volunteers) to translate Part-up into other languages (French, German, Spanish, etc.)
 * We add location based matching to Part-up
 * Advanced analytics
 * We improve conversion: users -> platform sales by diving into user statistics. What they do (like)? What they don't do (dislike)? Where do they buy, leave, get enthusiastic, etc. We learn and adopt.
 * Offering Part-up to co-working spaces and universities.

The role of ambassadors
There is a crucial roll for first users: our ambassadors in all of the above activities. We help them to get most of out of Part-up and have successful part-ups.

The role of students
Students will soon become either freelancers, start-uppers or join some legacy company. They have potential to take this on global level quickly. For example (thanks to Ilkka Kakko): "In Otaniemi campus (Urban Mill for instance) there are students daily from 20-30 countries, I am sure that the same applies in university campuses in Netherlands...they either go back home or move somewhere globally, but if they have created some communities and good ties in the competence platform they will be automatically great promoters."

Our strategy is to activate pull, in stead of push.

What we don't do!
We don't (at least not in 2016)
 * Hire a local team
 * Advertise
 * Push our B2B solution / cold calling / etc.