What can HCM learn from marketing?

< HCM

See blogpost from Impraise.


 * Understand the employee journey:
 * Marketeers use customer journey maps to track each touchpoint a customer goes through until they make the decision to buy.
 * By studying these touchpoints they understand the mindset and emotions that occur throughout a customer's journey.
 * Customers are willing to pay more for a better experience. A better experience probably also creates customer loyality.
 * If you replace ‘customer’ with ‘employee’ you will probably come to the same conclusions.
 * Many millennials are willing to forgo a larger salary for a better quality of work life. Millennials want purposeful work, a good work/life balance and a company culture in which they feel free, secure, etc.
 * Data driven: HCM should be as data driven as marketing. What are the challenges in HR?
 * Persona's:
 * Create persona's:
 * Design thinking
 * Storytelling