Design thinking at IBM

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 * https://www.youtube.com/watch?v=zcIq7pHiuT4

Introduction
In 2018 InVision released a documentary about design thinking at IBM.
 * In this documentary Phil Gilbert (head of design at IBM, LinkedIn) explains that the business is not interested in design thinking, so evangelizing design thinking is not smart. His team evangelized the outcomes of this practice.
 * At IBM work 380.000 people.
 * IBM created a three month bootcamp program.

The loop

 * https://www.ibm.com/design/thinking/loop
 * The loop: Observe --> Reflect --> Make; in the first week you understand your user 1%.

Monocle
One of the projects the design team worked on was project Monocle. A screen on which customers see what needs to be updated.