Why is Working Out Loud smart?

< Working Out Loud
 * Dutch: Waarom is WOL een slimme manier van werken?

Introduction

 * People connect way more easy to a person than to a company.
 * So for start- and scale-up's it is smart to give your company a face.
 * In the Netherlands you have a bank called bunq and everybody knows and loves Ali Niknam because he is active on the collaborative platform of bunq.