Start with why


 * Dutch: Start met waarom
 * See also: Start with who

Introduction

 * Start With Why is the title of the 2009 best seller of Simon Sinek.
 * In this book Simon Sinek describes how great leaders inspire everyone to take action. Great leaders explain the 'why'.

Start with asking questions
Stop convincing other people. You will trigger their defense mechanism. Instead ask questions about their ambitions, believes, challenges, etc.