Surveys/questionnaires


 * Structure
 * Surveys must be designed effectively in order to generate accurate data
 * Heading
 * Purpose any incentives for completing
 * Classification
 * Information about the respondents
 * Data sections
 * Unambiguous questions
 * Consistent formatting
 * Care should be taken to protect respondents' anonymity if necessary and comply with data protection legislation
 * Susccess factors
 * Rationale
 * Purpose
 * How will it be used
 * Scope
 * Realistic scope and not too many questions
 * Design
 * Distribution and return
 * Motivation
 * Gifts, summary information
 * Information from a large group of people
 * Dispersed population
 * Helpful for political or cultural reason
 * Directly consulted
 * Response bias (willingness and ability)
 * Social desirability bias
 * Limited response options
 * Inaccurate responses (knowledge, memory)
 * Time-consuming and costly to create, distribute, and analyze.
 * Limited to specific population (internet, literacy)
 * Lack of context
 * Time-consuming and costly to create, distribute, and analyze.
 * Limited to specific population (internet, literacy)
 * Lack of context