Marketing according to Seth Godin

< Marketing

According to Seth Godin marketing is about the following questions (see blogpost):
 * WHO are you trying to reach? (If the answer is 'everyone', start over.)
 * HOW will they become aware of what you have to offer?
 * WHAT story are you telling/living/spreading?
 * DOES that story resonate with the worldview these people already have? (What do they believe? What do they want?)
 * WHERE is the fear that prevents action?
 * WHEN do you expect people to take action? If the answer is 'now', what keeps people from saying, 'later'? It's safer that way.
 * WHY? What will these people tell their friends?