Coolfarming


 * Bol: https://www.bol.com/nl/p/coolfarming-turn-your-great-idea-into-the-next-big-thing/1001004010307162/

Introduction

 * Coolfarming is a book, written by Peter Gloor.
 * The subtitle of the book is: Turn your great idea into the next big thing.

Four Steps of Coolfarming
1. The creator comes up with the cool idea. 2. The creator recruits additional members to form a Collaborative Innovation Network (COIN). 3. The COIN grows into a Collaborative Learning Network (CLN) by adding friends and family. 4. Outsiders join, forming a Collaborative Interest Network (CIN).

Notes from the book

 * People want to be part of something cool and new. That is why companies like Rituals and Starbucks train their employees to provide a superior customer experience.
 * Meaning: Cool things give meaning to our life. The new iPhone, the new designer bag from Adidas, or the car we always wanted. But also joining an activist group to fight global warming can give meaning.
 * Cool trends can only be created through the creativity of swarms. See Swarm Creativity (2006).

Index

 * /To-do/