Part-up/Strategy

To reach our ambitions. Part-up follows the following strategy.

Internationalization

Part-up goes global following the two lines of business that we've started in The Netherlands.
 * 1) Enabling 'freelancers' to work for Part-up for free (with extra functionality in premium accounts). Freelancer is the broad term we use for anyone who's free to decide who to work with and what to work on. In other words: we're supporting teams of individual workers (both paid and voluntairly) to team-up, execute teamwork and split-up. We're reaching this target group by offering Part-up as facilitating infrastructure to the co-working spaces, that we see arising everywhere, especially in Western and Northern European countries.
 * 2) Selling tribes to organizations to create a selection of (hidden) part-ups and their own flexible workforce. We're eager to learn the best pricing model, starting with the model we're using in The Netherlands (free for social impact initiatives, 7500 for a starters kit and 25000 for an default enterprise solution). The need to flexanize their way of working (self-managed teams, less hierarchy, less bureaucracy and more co-creation with their outside world)

This has the following impact on our daily activities:
 * Part-up main language is going to be English. Our communication and organization are as transparent as possible. Sharing our mission (why), way of working (how) and achievements (what) is crucial. (Community tribe / Part-up.com / blog.part-up.com)
 * We allow (start with volunteers) to translate Part-up into other languages (French, German, Spanish, etc.)
 * We invest in superb user support in English
 * We stimulate/reward international use
 * We visit international conferences and seek for international press
 * We find international ambassadors (the Martijn Aslander/Yuri van Geest for each country) and local early adopters
 * We facilitate the organization of local events
 * We add location matching to Part-up
 * We improve conversion: users -> platform sales

Our strategy is to activate pull, in stead of push. There is a crucial roll for first users: our ambassadors. We help them to get successful part-ups. And we publish the international successes.

We don't (at least not in 2016)
 * Hire a local team
 * Advertise
 * Push our B2B solution / cold calling / etc.

In een interview legt Laurens uit dat er in 2016 meer focus komt op het uitrollen van Part-up in andere landen. Er zal daarbij gewerkt worden met ambassadeurs. Vraag: is het mogelijk om een overzicht te laten zien van hoeveel uppers er inmiddels uit andere landen komen?. Welke landen zijn het meest geschikt om te gaan groeien? Een concrete actie zou bijvoorbeeld kunnen zijn om informatie te vertalen naar de taal van dat land en te gaan spreken op events in die landen.