Campaign plan

< Campaigning


 * https://arena.run/toolbox/writing-your-campaign-plan

Introduction

 * Why do you need a campaign plan?
 * When you start a new business you do not start calling up investors.
 * You first make a market analysis, develop a prototype of your product/ services.
 * You talk to experts to ask their advice.
 * You poke holes in your plan, polish it and refine it.
 * Setting up a campaign is like setting up a new company.
 * You setup a team, define goals, think about your value proposition, budget.
 * You want everybody to use the same playbook.
 * Grab a cup of coffee and start writing, start with the end in mind, so in case of a political campaign this is the vote goal.
 * Then do some backward mapping, look at voting histories, demographics of voters. Pathway to victory. Tactics. Message. How are you going to engage voters. Budget.
 * Persuasion, turnout (inspire to vote), new voters.

How

 * Start with a solid foundation.
 * Co-creating a campaign plan?